Business Intelligence (BI) is a set of theories, methodologies, architectures and technologies transforming raw data into important and useful information for business purposes. BI can handle huge amounts of data in order to identify and develop new opportunities. BI makes the interpretation of bulky data friendly. The use of the new opportunities and implementation of an efficient strategy can provide a competitive advantage in the market and long-term stability.
Digital marketing is now a need for any business, regardless of its size. Digital communication channels are many and should be optimally utilized in the prudential strategy to bring the best results.
The usability is now a prerequisite for any modern technological product, but today it is no longer enough. In the modern design anthropocentric, holistic approach to the user experience as a whole derives from contact with the product is paramount. This is the purpose of User eXperience (UX) Design, and includes a combination of several aspects of Human-Computer Interaction (HCI), as Usability, Aesthetics, Visual Design etc. to complete a technology product to the fullest.